How To Use Instagram For Business Growth
Instagram is more than just a photo sharing community. It is also a special tool which entrepreneurs like you can use to boost your online presence.
Many people are not sure about using Instagram for business. But, it’s a very powerful force in the social media community. If you want to use Instagram for business, you’re in good company.
There are 2 main things to focus on that can help you stand out on Instagram:
- Hashtags – Instagram is unique when it comes to the usage of hashtags. On other social networks, more than two or three is overkill. However, on Instagram people often use as many as 20 hashtags. But, there are valid points about using too many hashtags. The best way is to use just a few relevant hashtags. Keeping the hashtag number low for each image makes each tag more relevant. Users can click on hashtags to find more posts with that word; so, it’s a good practice to limit and use relevant hashtags.
- Optimize Images– Like other image-centric social media, sometimes the recommended image sizes change. Check with the source to find out what the most recent recommended sizes are. If an image is the wrong size, it won’t appear correctly or be shared as often as optimized images.
On Instagram, sharing other people’s images and items, engaging with people’s posts, and being true to your brand is important. Instagram tries to avoid the rampant automation that is seen on other social media sites.
They do this by forcing you to push out posts with your mobile device rather than automatically. This is a great opportunity for you to engage in real-time with your followers.
Standing out on social media is an important part of expanding your brand, encouraging more engagement, and building authority as the go-to person within your niche.
You can leverage the Instagram social media platform to help you become bigger and better than ever if you know how to stand out in the crowd.
Below are another 10 tips that will help you build your business and brand through Instagram:
Tip #1 – Have a consistent Username
Your usernames must be consistent with all your other social media profiles. This allows your existing and potential clients to identify you better and also recognize you and your company.
Tip #2 – Send a Message with Your Profile
Your profile is where everything begins. Be as comprehensive as possible when making your profile. You can introduce your company’s values and objectives.
You can even offer them a brief background of your company. Send the right message by properly creating your Instagram profile.
Tip #3 – Search Your Target Viewers
With the help of using hashtags, you will be able to locate potential clients and even followers who share the same interests as you do.
You can also make use of Instagram’s search function to find individuals who are searching for the products and services which you are offering.
Once you have identified these, then you can begin analyzing their interactions on Instagram.
You can pinpoint their main need related to what you are offering and device a good strategy to catch their attention.
Tip #4 – Story Telling Sells
As we all know, Instagram is one of the largest photo sharing community over the internet. It houses millions of users and standing out above the rest is a must if you want to establish your company’s presence.
You can do this by telling a story with the use of stunning photos. As they say, a picture is worth a thousand words!
Tip #5 – Capture Great Shots
You want to make sure the pictures you post are all amazing and worthy of your audiences time. There are so many tips and tricks that will help you create gorgeous photos.
If you’re not savvy with the camera you can get someone else to take the photos for you or take the time to learn how to do it yourself.
The success of your strategy implemented in Instagram greatly lies on the photos which you will be sharing and the feeling and impact they make on your audience.
Tip #6 – Behind the Scenes Photos
One great way of connecting to your customers as well as allowing them to get to know you better is by posting photos of things that are happening within your company.
You can post shots during an event preparation or perhaps during an office eat out. You can take candid shots too.
Doing this will allow your customers to have an inside view of what is happening with your company.
Tip #7 – Showcase Your Products
Another great thing which you can do with Instagram is to showcase the products you offer. Allow your images to entice your audience to want to learn more and buy from you.
You can start with your best sellers down to your discounted offers. Post the best shots to attract the attention of your potential target customers.
Tip #8 – Getting To Know Your Employees
Another great idea when using Instagram is to post photos of you and your employees behind the scenes. This allows people to learn about your business and your brand. Add a short description of each employee to introduce them to your audience. It gives a more personal feel to your business.
Tip #9 – Interaction Is Important
You also have to comment and share other individual’s photos. Simply posting your photos will not guarantee that you’ll have dedicated followers right away.
You have to engage with other users as much as you can and also make sure that your comments are relevant and insightful.
Tip #10 – Use Third Party Apps
There are several applications which you can use to make your photos more attractive and desirable. You can even choose those which would allow you to combine several images in one photograph.
Take your time and work through the tips above. Instagram can give your business profile and profits a boost if you use it in the right way. So go ahead and Grow Viral…. with Instagram.