10 Tips for Marketing On Twitter
Twitter offers a microblogging service which is also one of the most effective social media platform used for online marketing.
It allows its users to post a very short description of 140 characters. Entrepreneurs are using this platform to promote their products and services by reaching a larger target audience.
It can be used to communicate with people you know, to develop connections with people you want to know, and to keep up to date with the latest trends. Internet marketers use it to drive traffic to their websites and engage with customers.
Twitter has over 313 active monthly users so there’s a great chance your audience is on Twitter.
If you’re new to Twitter let me give you a couple pointers that will help you stand out on this platform:
- Repeat Your Tweets– More than any other social network, repeating Tweets is an essential component of ensuring that your ideas are seen, commented on, and shared. While other networks frown on this practice, Twitter encourages it. Try sharing a slightly different tweet about the same info two or three times a day. Be sure you space each “repeated tweet/link” several hours apart to get the most engagement.
- Don’t forget the Weekend – Weekends are a good time to interact with Twitter users. Some people may not have time to deal with social media during the week. Try sending tweets on weekends. Use what you know about the habits of your target market as well as analytics to find out when your audience engages on Twitter. You might be surprised at how much more you’ll stand out from the others who aren’t doing it.
- Use Images– Tweets that share images get more retweets and comments than those without. Be sure to brand your image with your logo. Let the image speak for itself with a small blurb on the image.
- Promote – On Twitter,you want to promote your important Tweets to get more bang for your time. When you know you want your audience to perform a specific action from the Tweet, that’s a good time to promote it.
Twitter has a lot of promise when it comes to social media promotions. You can use Twitter ads, Twitter pics, and even video to stand out from the crowd. Avoid too much automation and focus on interaction. Take advantage of the fast pace and tweet in the moment.
Keen to learn more? Below are 10 tips so you can try Twitter out for yourself.
Tip #1 – Tell Your Story
Tell your story through your twitter account. This will greatly influence the response of other people to you.
Also, by setting up your account properly, your followers will be able to identify your company brand apart from your competitors.
The name and the image that you choose must be consistent with your other profiles which have been set up on a different medium and it should also be easily associated with your company’s identity.
Tip #2 – Find an Effective Strategy
After setting up an account, you also have to make sure that you have a good marketing strategy in place. This is very important if you wish to make the most out of this particular social networking site.
Your strategy must include the way you can acquire followers, who will you follow, how often you will be posting, what type of content you will be posting and several others.
Tip #3 – Share Interesting Topics
With Twitter, users are provided an easier way to share topics which they find interesting. This is one of the main reasons why so many individuals love this networking site.
Make use of the 140 character description properly by creating a catchy statement which would draw in the interest of your followers.
Tip #4 – Follow Others
You must choose the people that you want to follow because once you do, you will be reading whatever posts they share.
Go slow when doing this since Twitter has rigid guidelines when it comes to excessive following and they suspend accounts once they find it as suspicious.
You can follow your clients, contractors, suppliers and other individuals within your professional network.
Tip #5 – Find the Sweet Spot
You can do this by finding what your target clients need. You can also concentrate on informing them how your products and services would benefit your prospective customers.
This is commonly known as the sweet spot of all consumers. Provide a solution to their problems or answer their questions and you will be considered as worth following by other members.
Tip #6 – Tweet Smart
Learn how to post on Twitter. This aspect is very important, knowing for a fact that you are only allowed to have a microblog which is 140 characters long.
Try out different ways of writing the post before actually posting it. Create interesting posts which will draw in other users to actually read what you have just posted.
Tip #7 – Connect the Dots
It is very important to connect your twitter account to your actual business website. This social networking site offers an option wherein you can simply add your website to your twitter account.
You can also make use of their widget which will allow you to share your tweet timeline to your business website. By doing so, your website visitors will be able to view your actual conversations in twitter. It’s like hitting two birds with one stone.
Lastly, add a twitter button to your site so that your website visitors can share the content of your website to their twitter account.
Tip #8 – Make Use of Great Snapshots
Twitter also allows photo sharing on their networking site. You can post snapshots of important events which took place in your company.
Tip #9 – Measure Your Results
It is also vital to measure how your Twitter marketing strategy is going. It is a must on every marketing process to find out the efficiency of the implemented plan.
Through this, you will be able to make the needed improvements so that you will be able to hit your desired targets.
Tip #10 – Promote Your Twitter
Lastly on twitter’s tips and tricks, you also have to promote your twitter account. You can include this in your website’s main page or contact page.
You can include this on your email signature and even promote it on other social networking sites.
Of course, there are many social media platforms to choose from and it’s best to give each one a go and see what works best for you and your audience. Track your efforts and results to determine which platform is worth your time and energy.
That’s the great thing about marketing, it’s measurable so go ahead and give Twitter and go and ….. Grow Viral!